Defected Records x Toshiba

During a time where the country couldn't leave their homes, how does a brand connect music lovers with their favourite festival artists? Partner with Twitch to provide a branded microsite experience to deliver Defected Croatia straight to people's Toshiba TV or internet browser.


Industry

Music & Consumer electronics

What I did

UX Design

UI Design

Web Development

Web Hosting

Dev stack

Next.js

CSS Modules

Cloudinary

Mailchimp

Vercel

As part of the collaborative Y/OUR HOUSE campaign by Toshiba TVs and Defected Records, I played a crucial role in The One Off team. My responsibilities included designing and developing a microsite tailored for pre-event competitions, live streaming, and catch-up content of the behind-the-scenes show.

The project aimed to bring the festival experience to global music enthusiasts within their homes during the height of COVID-19 pandemic.

The impact of the three phases website was significant, accumulating an impressive 64,000 hours of viewed content and contributing to a 4% surge in Toshiba TV sales. The campaign's success led to its recognition as a highly commended finalist in The Drum Content Awards 2021.

Desktop and mobile designs of Toshiba x Defected Croatia website
Dancers at Defected Croatia festival
Mobile designs of Toshiba x Defected Croatia website and catch-up video player
Video catch-up/playback player of Defected Croatia festival on desktop device
Competition sign-up form
TV Upsell design for Toshiba x Defected Croatia website
TV features and social media sharing options