Sports Direct

Encouraging kids to participate in sports and physical activity is a constant challenge for schools across the UK. How can you make free resources, the chance to win equipment and the opportunity to meet their sporting idols easily accessible? A series of bold, playful websites promoting sporting initiatives in conjunction with a simple, easy-to-use central platform allowing single signup and easy registration to future campaigns.


Collaborating with Sports Direct and Copa90 as part of The One Off team, we embarked on an exciting venture aimed at promoting physical activity and sports engagement among school children. The project's core mission was to design a dynamic web platform that streamlined school registration and participation in various sports initiatives backed and sponsored by renowned brands like Nike.

The platform we crafted served as a central hub for schools, providing them with seamless registration access to a wide range of sports events, competitions, and courses. Once registered, schools gained exclusive entry to a wide variety of resources, including downloads and course materials designed to inspire and facilitate physical activity in children.

Moreover, the project featured a creative and user-friendly content management system (CMS) that allowed our client to effortlessly create and manage bespoke landing pages for each event. This versatility empowered our client to tailor their messaging and content for maximum impact, ensuring the success of these initiatives and fostering a love for sports in the hearts of young students.


Sports & Retail

What I did

UX Design

UI Design

Web Development

Content Management System

Web Hosting

Dev stack







Homepage design of Monster Kickabout microsite
Desktop and mobile designs of Monster Kickabout microsite
Testimonials of teachers who took part in last year's Monster Kickabout event on mobile device
Instructions on how to event the Monster Kickabout about campaign/competition
Collage design of English football players
FAQs section for Monster Kickabout event
Homepage and login page/form on desktop and mobile device
Authenticated user dashboard and dashboard navigation on mobile device
Kids taking part in a PE lesson
Mobile designs of an event page, including one-click registration call to action and event details, inside authenticated user dashboard