The Gantry London

How do you break away from the familiar Hilton name and set yourself apart as an independent, design-led boutique hotel? Design and develop a sleek, contemporary website that echos the interior design choices, whilst integrating with Hilton’s booking system to provide a re-assuring booking experience.


The Gantry, a new design-led hotel in London, engaged The One Off team to conceptualise and supervise the creation of their new booking website. This platform seamlessly integrated with Hilton's deep-linking booking API to reach a smooth end-to-end experience. Beyond showcasing room details, the site had the dual task of highlighting the diverse culinary options also available on the premises.

In my capacity as the lead digital designer, I was responsible for the production of wireframes, executed responsive designs, and collaborated closely with our development partner. This collaborative effort ensured the project's smooth progression and successful launch, aided by comprehensive photography selection and copywriting.

The website's release coincided with the hotel's grand opening. It introduced an elegant, user-friendly online booking journey for both the hotel and its dining choices, embodying a minimalist design ethos.

Visit the website



What I did

UX Design

UI Design

Development partner


Homepage and room booking landing page design on desktop device
Reception and lobby area of The Gantry London hotel
Food and beverage offering, with imagery and call to actions on desktop device
Food and beverage offering, with imagery and call to actions on mobile device
Image carousel of the local area in Stratford and East London surrounding The Gantry London hotel
Room detail page design, including availability and booking form on desktop device
Availability and booking form on mobile device
Spacious and well lit seating area in The Gantry London hotel restaurant, with a view of the bar area
Multiple mobile designs of The Gantry London's website